This is one of the most important strategic questions in local SEO. In our last post, we discussed the essential pages every local business website needs, and we touched on the idea that Google ranks pages, not websites. The logical next question is: should I create a separate page for
After deciding to invest in a website for your local business, the next question is always: what pages do I actually need? It is easy to get overwhelmed, but you do not need a massive, complicated website to be effective. You just need the right pages, done well. Based on
It is a question many new and small business owners ask: do I really need a website to show up in local Google search results? The answer might surprise you. In 2026, the short answer is no, you do not need a website to rank locally. But the full answer
It is one of the most frustrating situations for an honest business owner. You work hard to earn real, positive reviews, and then you see a competitor with a lower-quality service suddenly flooded with generic, five-star ratings. It feels unfair because it is. But while it is a frustrating short-term
In the competitive world of local search, it can be tempting to look for shortcuts. Buying fake reviews to quickly boost your rating seems like an easy win. But in 2026, this is one of the most dangerous things you can do for your business. The short answer is yes,
It is a question that many local business owners ask: you are working hard to get reviews on Google, but what about all the other platforms? Do the reviews you get on Yelp, Facebook, or other industry-specific sites have any impact on your Google rankings? The short answer is no,
No matter how great your business is, a negative review is inevitable. It feels personal, it is public, and it can sting. The natural reaction is to get defensive, to argue, or to ignore it and hope it goes away. All of these are the wrong approach. A negative review
We have established that getting a consistent flow of new reviews is critical for local SEO. But that leads to the most common stumbling block for business owners: how do you actually ask for them without being pushy, annoying, or violating Google’s rules? In 2026, Google is stricter than
After understanding that you need a steady flow of reviews, the next logical question is, “How steady is steady enough?” Do you need a new review every day? Every week? Every month? Like most things in local SEO, the answer is not a single magic number. It is a principle.
It is a classic local SEO debate. What is better for your Google ranking? A perfect 5-star average from 10 reviews, or a 4.5-star average from 100 reviews? It is the ultimate showdown: quality versus quantity. Business owners want a clear winner, but the truth is that both matter.
It is one of the most common questions in local SEO. Business owners want a clear, simple target to aim for. Is it 10 reviews? 50? 100? The desire for a magic number is understandable, but the truth is more complex and, ultimately, more empowering. While there is no single
In our guide to geo-tagging photos, we explained why the popular tactic of embedding GPS data into your Google Business Profile images is largely a myth. While it sounds like a clever hack, research shows it is ineffective and can even hurt your rankings for valuable, city-specific search terms. So,